Post by account_disabled on Jan 22, 2024 23:59:24 GMT -5
Today I want to talk about video campaigns. In KMS, Search, Tovartka campaigns, bidding strategies almost do not change, depending on the goals selected at the campaign creation stage. And how things change in video campaigns, and the result will greatly depend on this. Video campaigns are an interesting thing. In fact, "under the hood" of one type of campaign hides three campaigns with their own specifics: YouTube search campaign; promotion of videos through "recommended"; video campaign. At the same time, there are still many different accommodation formats. But about that another time. The bottom line is that there are also three main betting strategies: viewing price; price per 1000 impressions; maximum number of conversions.
These strategies are very different C Level Executive List and, accordingly, the effectiveness of advertising is also different. If we launch a video campaign with a focus on the result in conversions on the website , then as goals we should choose: "Sales", "Leads", "Traffic". Only in this case will we have the "Maximum number of conversions" bidding strategy. If the number of video views is important to us , and not just their impressions, you should choose the goal: "Interest in the brand and products". Then you can use the "Cost per view" strategy. If we need to reach as many users as possible to increase brand awareness , then "Brand Awareness and Reach" is perfect. And then the "Cost per 1000 impressions" strategy will be available. But as for the CPM strategy, it doesn't always work well and you have to change the campaign settings to "Brand and product interest" and rerun the videos with the new bidding strategy.
Each of these strategies has the right to life and you need to test which format will work. You can always start with the standard goal "Interest in the brand and products" and then test other formats. From the editorial office. We recommend subscribing to the Telegram channel "Google Ads with Poddubny" . There are many author's findings and ideas on Google Ads and Google Analytics. And don't miss Oleg 's other articles : "How to check which ad grouping works best?" "How to write the perfect ad for Google Ads" "The ad doesn't work and the problem is not with the site" "Minus words were, are and will always be relevant" "We managed to find few keywords. What shall I do?" "How does the effectiveness of a product campaign depend on the quality of product delivery" "When to start optimizing your Google Ads account after launch?" "Types of search queries and their grouping in advertising campaigns" "Product campaigns for stores or how to launch the new AdWords" "Adwords 2.
These strategies are very different C Level Executive List and, accordingly, the effectiveness of advertising is also different. If we launch a video campaign with a focus on the result in conversions on the website , then as goals we should choose: "Sales", "Leads", "Traffic". Only in this case will we have the "Maximum number of conversions" bidding strategy. If the number of video views is important to us , and not just their impressions, you should choose the goal: "Interest in the brand and products". Then you can use the "Cost per view" strategy. If we need to reach as many users as possible to increase brand awareness , then "Brand Awareness and Reach" is perfect. And then the "Cost per 1000 impressions" strategy will be available. But as for the CPM strategy, it doesn't always work well and you have to change the campaign settings to "Brand and product interest" and rerun the videos with the new bidding strategy.
Each of these strategies has the right to life and you need to test which format will work. You can always start with the standard goal "Interest in the brand and products" and then test other formats. From the editorial office. We recommend subscribing to the Telegram channel "Google Ads with Poddubny" . There are many author's findings and ideas on Google Ads and Google Analytics. And don't miss Oleg 's other articles : "How to check which ad grouping works best?" "How to write the perfect ad for Google Ads" "The ad doesn't work and the problem is not with the site" "Minus words were, are and will always be relevant" "We managed to find few keywords. What shall I do?" "How does the effectiveness of a product campaign depend on the quality of product delivery" "When to start optimizing your Google Ads account after launch?" "Types of search queries and their grouping in advertising campaigns" "Product campaigns for stores or how to launch the new AdWords" "Adwords 2.